Scope Document - Market Research Generator

Product Brief

High Level Overview: The Market Research Generator is a tool designed to automate the generation of market research reports for startups. By providing insights into target audiences, competitors, and industry trends, this platform enables startups to make informed decisions based on data. The generator simplifies the research process, allowing entrepreneurs to focus on their business strategies while gaining valuable market insights.

Product Information

• The app will be developed using no-code tools like Bubble or Flutterflow, ensuring flexibility and ease of updates.
• Key features include Automated Report Generation, Competitor Analysis, Audience Insights, and Customizable Templates.
• User interface considerations will focus on a clean and intuitive design that enhances the user experience when creating and reviewing reports.

Users

Name	Description
Startup Founder	Individuals seeking to gather market insights and create research reports to guide their business decisions.
Market Research Analyst	Professionals who require efficient tools to analyze market trends and competitors.

Pages

Name	Description
Home	Main landing page showcasing the features of the market research generator.
Create Report	A page where users can input data and generate their market research reports.
Report Listings	A page displaying previously generated reports for users to access and review.
Report Details	A page that provides detailed insights and data from individual market research reports.
User Profile	Página para que los usuarios creen y gestionen sus perfiles, incluyendo informes guardados y preferencias.
Analytics Dashboard	A page for users to view insights on their report usage and market trends.

High-level Features

Feature	Description	User	Page
Automated Report Generation	Allows users to input data and automatically generate comprehensive market research reports.	Startup Founder	Create Report
Competitor Analysis	Provides tools to analyze competitors and compare their strategies with user-defined benchmarks.	Market Research Analyst	Report Details
Audience Insights	Delivers data on target audiences to help users tailor their strategies effectively.	Startup Founder	Create Report
Customizable Templates	Offers various templates for reports that users can customize based on their needs.	Startup Founder	Create Report
Analytics Dashboard	Gives users insights into their report usage and emerging market trends.	Market Research Analyst	Analytics Dashboard

Workflows

• Report Creation Workflow: Users input data to generate automated market research reports.
• Competitor Analysis Workflow: Users analyze competitors and assess their market positioning.
• Insights Generation Workflow: Users receive audience insights to tailor their marketing strategies.
• Report Management Workflow: Users manage and review previously generated reports for future reference.

Other Notes

• The platform will prioritize user data security, ensuring that all transactions and personal details are encrypted.
• User privacy will be maintained, with strict access controls and regular security updates.
• The design will be optimized for both desktop and mobile use, ensuring accessibility across devices.